This technology quickly gained traction among athletes and sneaker enthusiasts. The AF1 was the first sneaker to use an Air Sole unit in the heel for cushioning and support. The same year Jordan signed his Nike endorsement, the Air Jordan 1 was released. It didn’t take long before it was clear that Nike made the right decision. However, as Michael Jordan turned up the heat on the court, the buzz quickly built around his sneakers from fans. It was quite the investment risk for Nike, with MJ being a new player in the league. In 1984, Nike acquired MJ through an unprecedented five-year endorsement worth over two million dollars.
JORDAN 1 PATINA PROFESSIONAL
Nike knew that Michael Jordan was unlike any other player in the league within his first two years of playing professional basketball. The Jordan legacy is built from greatness. With his drive and talent, Jordan transformed his namesake brand into one of the most sought-after designer streetwear and sportwear brands in the world. As a six-time NBA Finals MVP, ten-time All-NBA First Team player, and 14-time NBA All-Star, he’s a man who knows what it means to be a champion. Michael Jordan is no stranger to domination. It does not store any personal data.Basketball shoes and sportswear built for the best of the best. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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